Content writing is the process of planning, writing and editing web content. These days we are talking about digital marketing. There are different types of content such as blog posts and articles, as well as content for specific platforms, such as Twitter or Reddit.
Whether you are writing for your home page, about you page, product descriptions or reviews, you want your content to promote your products or services and increase the traffic to your page.
What Do You Mean by Content Writing?
So basically, it is a form of writing online which has a close link with online marketing campaigns. Writing on websites is designed to promote a product or brand.
The writing needs to be good. It has to be accurate and well written and in a style that will appeal to your audience but it also needs to be found in your potential audience searches.
What is SEO Content Writing?
SEO stands for Search Engine Optimization. SEO writing is a form of writing that helps websites become more visible to major search engines.
You know when you type something in the search bar on Google? You get a list of results that are sometimes many pages long. But you probably only look at the top results. A highly visible website with good content writing appears on the first few pages of results when someone searches for that topic.
How to improve your SEO Ranking?
If you want your website to be successful then you need to drive traffic to visit it. This is done by achieving a high ranking in search engines.
One of the ways to ensure that your website ranks highly is by including effective keywords in your content.
How do I master Keyword research?
Selecting the correct keywords for your content means that you will appear in people’s searches. You need to choose relevant keywords that people regularly search relating to your business.
Longtail keywords (at least two or three words) will give a more precise match to your prospective audience.
How Do I Get High Quality Content?
Including effective keywords is not enough to ensure a high ranking. There are other factors that can help ensure that your content is effective.
Length: Google favours longer articles that address searcher’s questions or topics.
Quality Writing: Google favours well-written posts that have good attention to detail. There needs to be a strong focus on the topic. Sloppy writing can damage your chance of being ranked.
Original Content: Search engines will penalize writing that is not original. Copies from other sources will lower your ranking.
Research: Content should be accurate and thoroughly well researched from reputable sources. This accuracy will increase your chances of appearing in searches and increasing traffic.