Why it’s a good idea to refresh your business blog ideas

So at the start of a new year, you might be thinking of ways to improve your business or build your brand. January is a good time for reflection while the days are still short and you are getting back into the swing of things. With Omicron still causing havoc, it’s a good time to think about ways you can increase traffic to your website and hopefully find some new customers.

Did you know that companies that run a blog are much more successful than those that don’t? Regular blogs help to generate 130% more leads and 7 times more organic traffic.

Writing a business blog is more than just randomly putting together some words that you hope will appeal to potential customers. Putting some thought into your blog in advance and making a plan can make a huge difference to your success. I am guilty myself of neglecting my website as I spend so much of my time concentrating on other people’s blogs! If you rely on digital marketing then ignoring your website is not advisable.

Let’s take a look at some ideas that will breathe some life into your business blog and get 2021 off to a good start.

Look like the Expert

By posting useful, well-researched information you act as a consultant to your potential clients. As well as advertising yourself as knowledgeable and skilled, you are also likely to get more views from your target audience.

Think about the kind of questions that your potential customers might want the answers to and provide them with excellent answers. Using innovative solutions will build a connection with your audience as well as be attractive to Google for SEO.

Blog regularly

Whether it’s once a week or twice a month, posting regular quality posts will build your audience. Your audience should grow if posts are shared on social media and having up to date posts that are relevant will increase popularity and confidence.

Whether your posts are B2B or B2C, you want the content to be accurate and of good quality. This is essential if you want your brand to be well represented.

Consider Outsourcing

Once you have used some analytics to decide on the regularity that you need to post to gain the most traffic then you may need to consider the time it will take to produce quality business blog posts. You may want to outsource to a digital marketing agency or go directly to a freelance writer. It is worth the cost to increase your traffic and keep up with your plan.

It can also be useful to use experts to write about specific ideas relating to your industry. This is particularly important in B2B marketing where businesses will be drawn to your blog if it offers specialist advice.

Research what your Audience wants

It isn’t enough to write about any old topic. Do some research to find out what topics interest your audience and what they are searching for. This will help you to identify keywords and questions that are hot. You then want your content to be a valuable source of information so that it gets a higher ranking in response to those search questions and keywords.

Be original

As well as being a good source of information, you want your posts to have some personality. They will be representing your business and brand so the quirkier your brand identity, the more personality you want to inject into your posts.

This is where using a good writer can be a great benefit. Alongside social media, your business blog posts will help create the image you want to project for your audience. Talking of images, don’t forget to include at least one image to help the layout of your posts. Make sure they are royalty-free if you don’t use your own.

Use SEO Techniques

If you are unfamiliar with Search Engine Optimization then you will need to brush up a little. As well as using good keywords you will need to use appropriate headings and titles. Blog posts generally use shorter sentences and short paragraphs. They need to be easy to read and have plenty of white space in between words to make them easy to follow.

Include a link to a source of information for increasing SEO and make sure that the post is well written with good grammar and punctuation. Employ a proofreader or editor to make sure that your posts are a good reflection of your company.

Promotion

Building an audience is the most difficult part of setting up a successful business blog. Social media is the obvious way to promote your blog posts and is pretty much essential to a strong digital marketing campaign.